Manager, Marketing (MMO)

Responsibilities

• Develop integrated marketing and PR game expansion activation programs, defining key performance indicators (KPIs), budgets, and cost per activity to ensure successful campaign execution.
• Evergreen lifecycle management for live service product, with a focus on the full-funnel optimization to drive awareness, consideration and conversion.
• Work across multiple stakeholder groups to define creative requirements, adhering to brand guidelines and strategic plans, to deliver exemplary execution for Evergreen, Winback and Lapsed player campaigns.
• Primary contact for media buying agencies and responsible for managing the creation and optimization of media plans tailored to specific media vehicles, regions, and audience segments.
• Provide reports with insights to optimize creative, reach, engagement and impact across all channels.
• Gathering and analyzing data from agencies to evaluate campaign performance and identify areas for optimization, reallocating budget as needed to maximize ROI.
• Coordinate with internal teams and external partners, digital, and media agencies, to execute pre-order, launch and evergreen campaigns and facilitate cross-functional coordination for asset delivery.
• Managing asset distribution for owned and paid media channels, ensuring compliance with brand guidelines and localization requirements.
• Develop comprehensive content calendars and logistical plans for consumer events, leveraging market insights and audience demographics to maximize engagement and brand visibility.
• Build relevant, meaningful, on-brand co-marketing and licensed partnerships with 3rd party brands.

Requirements

• 3+ years of experience in digital marketing, preferably within a live service or subscription environment, with a focus on integrated campaign management.
• Strong understanding of key paid media channels including search, social, and programmatic.
• Proficiency in marketing analytics tools and platforms such as Power BI.
• Strong project management skills with the ability to prioritize and manage multiple tasks simultaneously.
• Excellent communication and interpersonal skills.
• Critical thinking and problem-solving abilities with a creative mindset.
• Experience in the gaming or entertainment industry is a plus.

Benefits

• 100% Medical, Dental, Vision coverage- with the option to add a spouse/domestic partner and children at 2% of the premium.
• Medical FSA (Flexible Spending Account) and Dependent Care FSA (Flexible Spending Account) to help pay for medical expenses, childcare or adult care expenses with pre-tax dollars.
• Wellness programs- mental health resources, counseling, financial wellbeing, support for future moms, a 24/7 Employee Assistance Program hotline, and much more.
• Generous leave- from the start you can earn up to 25 days of PTO, we observe 13 major holiday and provide job protected leave for life’s unexpected moments.
• 401K auto enrollment and employer-match contribution.
• Be among the first to get copies of every game title, plus receive generous discounts on thousands of games in our library.
• Refer our next new team member and receive a $1000 bonus.