Responsibilities

• Act as research lead for key commercial team relationships focused on providing strategic insight, forming a trusted relationship, and staying abreast of commercial issues.
• Is conversant with custom research methodologies, adept at supplier and stakeholder management, and is able to independently lead custom research projects to deliver compelling strategic and tactical insight.
• Collaborate with marketing research team members to identify and bring innovative custom research approaches to the organization.
• Maintain organizational knowledge of market and competitive trends and industry developments and effectively communicate this knowledge to internal stakeholders. Possess a solid understanding of industry secondary data and syndicated sources and their strengths and weaknesses.
• Analyze market and brand trends and performance for all Franchise markets.
• Capture and communicate these trends/performance dynamics via management and publication of weekly and monthly reporting.
• Synthesize research learning across projects and primary and secondary research to develop actionable insights and recommendations that shape commercial strategies and tactics.
• Builds solid relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the customer.
• Monitor and manage marketing research programs within budget and identify opportunities for cost savings where appropriate.
• Ensure all marketing research activities are conducted in accordance with financial and ethical compliance guidelines.

Requirements

• BA or BS degree required; MBA or MA preferred with concentration in market research or marketing is a strong plus.
• 6+ years relevant marketing research experience, with at least 4 years client side marketing research experience
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.
• Ability to interact effectively with/present to (verbally and in writing) all levels of the organization, from Product Managers to Divisional Vice Presidents
• Advanced knowledge of custom research methodologies
• Proven experience as an integral member of a high performing work team
• Strong project management skills