Manager, Marketing FONO (Bilingual - Spanish/English)

Responsibilities

• Create artist brand strategies focused on building narrative and super fandoms.
• Plan Direct to consumer tactics focused on developing artists.
• Responsible for ensuring an always-on fan facing strategy with the artist.
• Responsible for producing engaging, clear text for different advertising channels such as websites, social media and print ads.
• Have an awareness of Music Culture and how the artist can fit in and drive the narrative to reflect culture.
• Create and Implement artist brand and narrative guidelines. Must have a strong knowledge base of Spotify / YouTube / Apple Music
• Charts as well as understanding platforms of Twitch, Tik Tok, Reddit, Soundcloud and discord.
• Professional presentation tool knowledge is a MUST (Power Point, Sheets, Keynote, Canva among others) as well as adobe creative suite knowledge (Photoshop, illustrator)
• Bring your VIBE:
• Bilingual: Fluent in Spanish and English with impeccable oral and written communication skills.

Requirements

• Bilingual: Fluent in Spanish and English with impeccable oral and written communication skills.
• 3+ years of experience in brand strategy, copywriting, and creative design
• Minimum of 4 years of experience in marketing, ideally for an ad agency
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
• Exceptional creative and design skills with a portfolio showcasing your work.
• Excellent communication skills with the ability to collaborate across teams and present ideas effectively.
• Proven experience in developing and implementing successful brand strategies and marketing campaigns
• Ability to think strategically while also paying attention to detail

Preferred

• Bachelor’s degree in marketing, Communications, Design, or a related field

Benefits

• Comprehensive medical, dental, and vision coverage
• Including 100% coverage for out-patient in-network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Student Loan Repayment Assistance and Tuition Reimbursement
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
• A variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break