Manager, Marketing Execution, PLK, US&C

Responsibilities

• Lead end-to-end project management for product and promotion launches, including Beta, Market, and National Rollouts.
• Develop detailed action plans and execution strategies, ensuring effective implementation of high-traffic and revenue-driving initiatives.
• Coordinate with cross-functional teams to create and refine project timelines, oversee asset production, and manage approval processes.
• Partner closely with various departments including Marketing, Operations, Digital, Technology, Legal, and Supply Chain to ensure seamless campaign execution.
• Work with vendors and suppliers to ensure timely delivery of promotional materials and product requirements.
• Serve as a central communication point, ensuring that franchisees and internal stakeholders are updated on current and upcoming campaigns.
• Monitor and track campaign performance, utilizing data analytics to optimize strategies and provide actionable insights.
• Compile and analyze data from multiple sources to evaluate success metrics and inform strategic decisions for future campaigns.
• Document learnings from each campaign and make recommendations for process improvements, implementing corrective actions as needed.
• Develop standardized execution processes, templates, and checklists to support the scalability and efficiency of marketing initiatives.

Requirements

• Bachelor’s degree in a related field.
• 4+ years of experience in marketing execution, project management, or a related field within QSR, CPG, retail, or similar industries.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Experience with project management tools (e.g., Smartsheets, Monday.com, MS Teams) is preferred.
• Strong project management skills, with excellent organizational abilities and attention to detail.
• Ability to communicate effectively with diverse audiences, including franchise partners and cross-functional teams.
• High level of problem-solving skills with a solution-oriented mindset and ability to anticipate and address challenges.
• Strong analytical skills with the ability to interpret data and draw insights to guide decision-making.
• Experience with data analysis and performance tracking to evaluate campaign effectiveness and optimize future initiatives.
• Travel Requirement: Ability to travel frequently for in-person collaboration with franchisees and internal teams.

Preferred

• Experience with project management tools (e.g., Smartsheets, Monday.com, MS Teams) is preferred.

Benefits

• Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.