Manager, Marketing Demand Generation B2B

Responsibilities

• Demand Generation Strategy & Execution
• Implement campaigns to acquire and engage new partners across digital channels in collaboration with the Digital Marketing team (paid search, display, paid social, retargeting, geotargeting, etc).
• Support lead gen initiatives through strategic partner collaborations, co-marketing opportunities and events.
• Organize and execute webinars to attract, educate, and convert prospective partners.
• Develop and execute lead nurture email campaigns tailored to different partner segments and stages of the funnel.
• Assist in outbound lead generation efforts (list development, campaign coordination, and sales alignment).
• Content, Collateral & Campaign Support
• Collaborate with design and content teams to create compelling partner acquisition collateral (presentations, one-pagers, guides, digital assets).
• Ensure consistency of messaging and positioning across all lead generation and partner acquisition campaigns.
• Coordinate with sales enablement teams to ensure campaign materials are effectively used in outreach.

Requirements

• BA/BS degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 3-5 years of relevant marketing experience, preferably B2B demand/lead generation focus
• Experience with marketing segmentation and webinar platforms.
• Strong skills in campaign reporting and analytics.
• Excellent communication, organizational, and project management skill.
• Ability to work flexible hours and travel as needed for the role
• Attention to detail is critical, customer service is a must and a team player is key
• Ability to thrive in a fast-paced environment

Preferred

• Experience with SharePoint, ClickDimensions or other ESPs, Dynamics or other CRM systems, Monday.com, and Adobe Creative Suite programs.
• Experience running webinars and nurture drip campaigns