Responsibilities

• Develop engaging, audience-focused copy for a variety of marketing materials, including brand campaigns, webpages, paid media, paid search, email campaigns, and other marketing initiatives.
• Serve as a champion and steward of the DeVry brand voice, tone, messaging, and personality, ensuring consistency and quality across all content and marketing channels.
• Partner closely with the Brand team to develop and execute integrated marketing campaigns, strategic initiatives, and content that strengthens brand awareness, engagement, and affinity.
• Collaborate with cross-functional stakeholders, including Product, Academics, Marketing, Compliance, and other subject matter experts to translate complex information into clear, compelling, and accurate marketing content.
• Lead, manage, coach, and provide direction to contract copywriters, ensuring high-quality output, brand consistency, and adherence to deadlines.
• Develop and optimize content using advanced SEO copywriting best practices, including keyword integration and alignment, on-page optimizations, content structure and readability, internal and external linking strategies, and EEAT principles to improve organic visibility and engagement.
• Edit and proofread content to ensure accuracy, clarity, consistency, grammatical correctness, and alignment with brand standards.
• Develop brand-focused content that supports strategic marketing objectives, audience engagement, website traffic, inquiries, and enrollment goals.
• Ensure all content adheres to university compliance requirements, regulatory standards, and approved messaging guidelines while maintaining accuracy and brand integrity.
• Manage multiple projects simultaneously in a fast-paced environment, demonstrating strong ownership, sound judgment, adaptability, and the ability to effectively prioritize competing demands while maintaining high-quality standards.