Responsibilities

• Lead, mentor, and develop a team of marketing professionals, including graphic designers, program managers, and event specialists.
• Foster a collaborative and inclusive team culture that encourages creativity, accountability, and professional growth.
• Set clear goals and expectations for team members, providing regular feedback and performance evaluations.
• Ensure the team is equipped with the tools, resources, and training needed to succeed.
• Manage team workloads and priorities to ensure timely and high-quality execution of projects.
• Optimize resource allocation across internal and external teams.
• Manage external agencies and freelance partners across creative, content, and digital execution.
• Lead end-to-end execution of integrated marketing campaigns across digital, web, events, and sales channels. Partner with product marketing to understand strategic goals of campaigns and consult on strategies.
• Translate strategic briefs into actionable plans, timelines, and deliverables.
• Ensure alignment across brand, product marketing, and commercial teams.
• Ensure content aligns with brand standards, clinical accuracy, and strategic messaging.
• Leverage AI tools like Jasper to streamline content creation, enhance creativity, and improve efficiency.
• Utilize AI tools like Jasper to generate communications, web copy, social media content, and email campaigns with impactful brand voice and audience segmentation strategies.
• Ensure all AI-generated content aligns with brand voice, style guidelines, and strategic goals.
• Support communications execution for national and regional trade shows and congresses.
• Coordinate pre-, during-, and post-event communications and content.
• Partner with internal teams to amplify presence and engagement.
• Oversee resource management, workflows, and asset delivery across multiple concurrent initiatives utilizing Asana or similar workflow collaboration tools and dashboards.
• Implement and manage efficient processes for briefing, review, and approvals.
• Identify risks, resolve bottlenecks, and ensure on-time, high-quality execution for the customer marketing and communications team.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience.
• Five (5) to eight (8) years of experience in marketing or marketing communications in the medical device, healthcare, or life sciences industries.
• A minimum of one (1) year of leadership experience, including managing exempt and non-exempt staff is required.
• Proficiency with tools, including Microsoft Office, Sharepoint, Asana, and Jasper AI and/or other platforms.
• Familiarity with regulated environments and clinical content is preferred.
• Excellent communication and interpersonal skills with the ability to collaborate effectively across teams.
• Strong attention to detail and project management skills.
• Experience working with external agencies or creative vendors.
• Knowledge of regulatory requirements and compliance standards for medical devices or healthcare marketing.
• Ability to travel overnight (15-20%) with some weekend travel within the United States and internationally.

Preferred

• Familiarity with regulated environments and clinical content is preferred.
• Knowledge of regulatory requirements and compliance standards for medical devices or healthcare marketing.

Benefits

• comprehensive benefits package