Responsibilities

• Upholds and models Goodwill’s mission, core values, and servant leadership philosophy.
• Manages the execution of marketing and communication campaigns within project scope, including timelines, budgets, and production requirements.
• Supports the development and execution of ongoing database segmentation strategies to increase campaign performance.
• Manages Goodwill’s customer database and categorizes list by audience type and stakeholder interest.
• Develops and executes strategies to increase customer database through online and offline efforts.
• Collect audience feedback, present findings to leadership, and conduct market research as needed.
• Analyzes email campaign performance and provides recommendations for improvement.
• Serves as the primary POC for our e-mail marketing systems (ActiveCampaign.com).
• Manages the tracking of campaign budget expenses against planned unit budgets, providing monthly updates to the team.
• Works closely with the creative services to ensure mechanicals and design elements align with printer and supplier specifications.

Requirements

• Bachelor’s degree with a concentration in business, marketing, public relations, communications, English, or a related field, supplemented by five (5) years of professional experience in marketing or communication. An equivalent combination of education or experience may be considered to satisfy requirements.
• Experience developing comprehensive marketing and communication plans based on defined goals and target audiences.
• Analytical skills to evaluate campaign performances and provide findings/recommendations to leadership.
• Understanding of search engine optimization (SEO), search engine marketing (SEM), Web traffic metrics, key performance indicators (KPIs), and audience persona research.
• Strong project management skills and problem-solving ability.
• Excellent verbal and written communication skills with ability to effectively work as a team.
• Have the ability to take general ideas and transform them into creative concepts with minimal supervision.
• Desire to serve our mission of helping to change lives through the power of work.
• Self-motivated with strong organizational skills and ability to take initiative.
• Have a professional demeanor and be able to work with individuals at all levels of the organization.
• Must be able to meet the physical requirements of the position.
• Must have and maintain a valid Texas driver’s license and automobile insurance coverage and be able to travel as needed if you drive your vehicle during company business.

Benefits

• Achieve your potential at Goodwill and beyond through our personal and professional skills development programs, supportive health and well-being benefits, competitive base and bonus pay, savings plans, personal financial education, store purchase discounts, paid time off, leadership development, tuition reimbursement and more.
• Good Careers Academy and Good Careers Centers Help Change Lives through the Power of Work as well by delivering education and meaningful job placement.
• Tuition reimbursement and more.
• paid time off
• leadership development
• savings plans
• personal financial education
• store purchase discounts
• health and well-being benefits
• competitive base and bonus pay