Manager of Marketing & Communications

Worcester, MA (Hybrid)

$65K/yr – $80K/yrManager4+ years expFull time

Posted 3 weeks ago

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Job Summary

You will own the organizations marketing and communications strategy and the day-to-day execution across campaigns, brand, donor and patient communications, and digital channels.

  • Lead cross-channel campaigns across print, digital, and social
  • Collaborate with leadership to develop annual plans and measure outcomes

Job Description

Responsibilities

  • Partner with the Vice President of Development & Advancement to define and refine marketing and communications priorities, strategies, and annual plans aligned with organizational objectives and operational needs.
  • Serve as the primary point of responsibility for internal and external marketing and communications functions for the organization.
  • Develop and carry out integrated marketing and communications campaigns that reflect organizational priorities across print, web, email, social media, and other platforms.
  • Write, edit, and produce a wide range of content, including patient-facing materials, organizational communications, donor communications, website and email content, and social media.
  • Design and produce marketing materials using tools such as Canva and Adobe Creative Suite, and manage external vendors (e.g., designers, printers, photographers) as needed.
  • Manage and regularly update the organizations website and social media platforms to ensure content is current, accessible, and compliant.
  • Ensure consistent, accessible application of organizational brand standards, messaging, and visual identity across all materials.
  • Develop and maintain templates, tools, and processes to support consistent, efficient workflows, including projects initiated by other staff departments.
  • Promote patient services, programs, and key initiatives to increase awareness, utilization, and community engagement.
  • Draft and support leadership communications, including talking points, presentations, and external messaging as needed for speaking engagements.

Requirements

  • Bachelors degree in marketing, communications, public relations, or related field.
  • 4-6+ years of professional experience in marketing, communications, or related field.
  • Strong writing, editing, and design skills.
  • Ability to manage multiple projects and deadlines simultaneously.
  • Strong interpersonal skills and ability to collaborate across teams.
  • Demonstrated ability to develop and implement marketing campaigns across digital and print platforms.
  • Demonstrated experience managing social media platforms, email marketing tools, and content management systems.
  • Proficiency in Microsoft Office and demonstrated experience using design, photo, and/or video editing tools (e.g., Canva, Adobe Creative Suite).
  • Media relations experience preferred.

Preferred

  • Nonprofit, healthcare, or community-based experience preferred.
  • Media relations experience preferred.
Family Health Center logo

Family Health Center

Created in 1971, Family Health Center's mission is to provide excellent health care to anyone who walks through our doors, regardless of their income level or insurance benefits. Our board-certified physicians are specialists in family medicine, internal medicine, pediatrics, obstetrics/gynecology and dental. Our mid-level providers allow us to accommodate acute and same-day appointments to avoid overuse of emergency rooms.Our mission is to ensure quality health care with dignity for all of Kalamazoo county. Currently, our patients number more than 50,000 a year. "Together we are improving the quality of life by providing excellent health care."

Founded in 1971
Kalamazoo, Michigan, USA
738 employees

Traffic Signals

Monthly Visitors
16.8K
Monthly Google Ads Budget
$1.7K
Traffic Source Mix
Search
28.9%
Direct
47.4%
Referral
6.7%
Social
15.4%
Paid
1.5%

Headcount Trend

Current headcount: ~738

Marketing Team

Marketing Roles Posted (Last 30 Days)
1