Responsibilities

• Oversee and guide the marketing department, planning, coordinating, and directing all marketing efforts.
• Develop and execute organization-wide annual marketing strategies aligned with management and leadership goals.
• Conduct competitor research and assess demand for services to identify potential customers and client needs.
• Develop pricing and promotional strategies to maximize market share while balancing customer satisfaction.
• Present marketing analytics, budgets, research, and performance reports to executive leadership.
• Use customer feedback to continuously ensure and improve client satisfaction.
• Maintain, position, and strengthen the Connexus brand and affiliated agency brands.
• Serve as the primary media liaison, building relationships with local and regional outlets.
• Develop press releases, media kits, and coordinate television, radio, print, and digital media opportunities.
• Prepare executives for interviews, manage crisis communication, and protect organizational reputation.

Requirements

• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMrush).
• Proficiency in Google Workspace, Adobe Creative Cloud, Canva, and WordPress.
• Exceptional copywriting skills with a strong knowledge of correct spelling, grammar, and punctuation.
• Good command of written and spoken English; ability to speak effectively before large or small groups.
• Familiarity with clerical and administrative procedures.

Preferred

• Bachelor's Degree in Marketing, Communications, Public Relations, Business Administration, or related field
• Master's Degree
• Three (3) years of progressively responsible marketing experience
• Nonprofit marketing, healthcare, or human services experience
• Proven ability to manage budgets and multiple stakeholders
• Supervisory experience
• High competence in project management
• Google Ads and Google Analytics certifications
• Experience with digital/social media and content marketing
• Experience with CRM, CMS (WordPress), and automation