Responsibilities

• Web strategy and execution: Own the company website end-to-end, including messaging, information architecture, SEO strategy, and content strategy
• Marketing Communications Planning: Collaborate with marketing partners to develop and execute strategy-driven integrated communications plans
• Digital Marketing: Develop and execute social media, direct marketing and web strategies working with agencies and internal stakeholders.
• Brand: Create content in various mediums (papers, webinars, videos, articles, email, etc.) to engage target audiences. Ensure communications materials are consistent with established guidelines and processes.
• Objectives and Measurement: Ensure communications objectives are set as part of the plan and work with the internal team and agencies/vendors as appropriate to ensure the measurement plan is developed and executed.
• Optimization: Work with partners to ensure initiatives meet objectives. Provide guidance and feedback on areas of continuous improvement.
• Project Management: Leverage proven skills in organizing, executing, and managing multiple projects at once utilizing tools and templates to track and communicate project status and next steps.
• Writing/Editing: Create ad-hoc copy for social, web, blogs and other short-form marketing materials based on company messaging; Review product and technical documents for appropriate messaging and branding.

Requirements

• 5+ years of experience in B2B high-tech marketing communications, content, or digital marketing roles in semiconductors, electronics or data communication
• Proven ownership of a company website beyond basic updates—strategy, structure, and narrative
• Exceptional written, verbal, and presentation skills, with the ability to advance the business narrative to both internal and external audiences through strategic written/visual storytelling and content development
• Ability to synthesize and communicate technical information into audience-based messaging
• Collateral/content development for use in multiple communications channels
• Understanding of B2B social media platforms
• 4+ years of experience with CRM platforms; Hubspot preferred
• Strong demonstrated organizational and project/program management skills
• Ability to manage multiple complex projects concurrently
• Ability to collaborate effectively across functions and levels, including senior leadership (both internally and with customers/partners)

Preferred

• B2B semiconductor marketing experience
• Experience driving the strategy and execution of account-based marketing (ABM) programs