Responsibilities

• Write compelling, mission-driven content that emphasizes the potential of all youth through emotionally engaging storytelling and amplifies program impact.
• Develop and execute strategies to increase brand awareness and pursue external partnerships that highlight Youth Guidance’s mission.
• Create high-impact print and electronic materials with consistent branding across programs and geographies.
• Identify development and programmatic marketing needs and partner with staff to produce compelling collateral, digital media, and strategies.
• Write copy, direct design and layout, and manage print production of brochures and marketing pieces.
• Manage internal and external email marketing calendars and campaigns across platforms including Mailchimp and SharePoint.
• Develop processes for email accuracy, accessibility, deliverability, and marketing dashboard metrics.
• Assist with updating the website via WordPress, including blogs, resources, and events.
• Aid in content audits to ensure accuracy across the site.
• Streamline communication for internal initiatives such as recruitment, training, retention, recognition, and announcements.
• Provide general MarCom team support, including inbound communications, social media, and process improvement.
• Project manage key initiatives and create efficiencies across the MarCom team and organization.
• Collaborate on the social media calendar, implement posts, track metrics, and recommend future plans based on data.
• Assist in capturing compelling visual content to enhance digital brand and marketing collateral.
• Be an active member of the MarCom team, contributing to planning and new ideas.
• Adhere to brand standards and support consistency of visual identity across materials.
• Demonstrate Youth Guidance’s Core Values and Employee Handbook guidelines in all work.
• Other duties as needed