Manager of Marketing

Responsibilities

• Support integrated marketing campaigns for ticket sales, premium seating, retail, events, and organizational initiatives
• Build, write, and finalize campaigns for email, SMS, mobile app, and lifecycle marketing campaigns
• Collaborate with the creative team on development of assets across paid, owned channels, broadcast inventory, and more
• Develop & traffic content for Hurricanes television network and other owned media channels to amplify organizational initiatives, drive fan engagement, and support revenue-generating campaigns
• Serve as primary liaison between merchandise, premium, community, ticketing, and other departments within the organization
• Compile campaign performance and provide actionable insights to marketing leadership for continued optimization
• Collaborate with internal stakeholders to execute integrated marketing campaigns and support game nights and major organizational events

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 3-5 years of experience in sports, entertainment, consumer, digital, or performance marketing
• Experience with email marketing, CRM, and marketing automation platforms
• Experience with SMS marketing and mobile app marketing
• Experience supporting paid digital advertising campaigns
• Experience sourcing, vetting, and managing influencer and creator relationships
• Strong analytical, organizational, and project management skills
• Excellent written and verbal communication skills
• Passion for sports, live entertainment, and fan engagement
• Must pass a criminal background check