Responsibilities

• Oversee the day-to-day operations of the organization's digital marketing ecosystem.
• Translate marketing and communications strategies established by the Director into coordinated digital implementation plans.
• Develop digital campaign plans supporting volunteer recruitment, fundraising, donor engagement, events, and organizational awareness.
• Recommend tactical improvements based on campaign performance, audience behavior, industry trends, and emerging technology.
• Support continuous improvement of the organization's digital audience journey from awareness through conversion.
• Manage the organization's email marketing platform (Constant Contact or similar).
• Develop and maintain audience segmentation, email automation, workflows, and personalization.
• Evaluate and optimize the organization's email strategy, newsletter structure, and audience engagement.
• Monitor email performance metrics and recommend improvements to increase engagement and conversion.
• Partner with the Marketing Coordinator on email content production, scheduling, quality assurance, and distribution.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or a related field, or equivalent professional experience.
• Five or more years of progressively responsible experience in digital marketing, marketing communications, audience engagement, or related fields.
• Experience managing email marketing platforms and marketing automation.
• Experience managing website content management systems (WordPress or similar).
• Experience implementing digital marketing campaigns.
• Experience analyzing marketing performance and reporting results.
• Experience coordinating vendors and multiple concurrent projects.
• Knowledge, Skills and Abilities: Strong understanding of integrated digital marketing strategy and implementation.
• Knowledge of website optimization, SEO, email marketing, paid media, and digital analytics.
• Ability to oversee a specialized digital marketing function independently.

Preferred

• Preferred Nonprofit marketing experience.
• Preferred experience with Feathr or comparable digital advertising platforms.
• Preferred experience with Salesforce or CRM integrations.
• Preferred experience implementing SEO strategies.
• Preferred experience using AI-enabled marketing technologies.

Benefits

• We care deeply about our employees and know holistic support is essential for our staff to carry out the BBBS mission. Our generous employment package includes medical, dental, vision and pet insurance, employer-paid long-term disability insurance, and life insurance, Health Savings Account (HSA) or Flexible Spending Account (FSA), paid time off accrual & 13 Paid Holidays, and 403(b) retirement plans with employer match.
• We recognize the need for flexible scheduling and remote work. Employees are able to work with their supervisors to identify a schedule that works best for both them and the agency.