Responsibilities

• Build and maintain marketing audience segments based on CRM Strategy and Media requirements.
• Translate marketing use cases into clear audience definitions, ensuring consistent naming and taxonomy.
• Partner with CRM, Media, and Data Analytics teams to validate audience logic and campaign objectives.
• Work closely with Data Analytics to understand data sources and limitations, using SQL and other tools for data exploration.
• Investigate new audience opportunities by analyzing customer behavior and engagement.
• Activate and manage audiences within CRM platforms, ensuring QA and testing before campaign launches.
• Identify improvements for audience structure, reusability, and scalability across CRM programs.
• Maintain clear documentation of audience logic and requirements, supporting ongoing governance.
• Assist in troubleshooting audience-related issues and collaborate with stakeholders for efficient resolution.

Requirements

• 7-9 years of experience in data analytics, with 3-5 years in CRM operations, audience management, or a related field.
• Working knowledge of SQL, especially querying large datasets (Snowflake preferred).
• Experience with CRM or CDP platforms like Braze and Treasure Data is strongly preferred.
• Ability to navigate data tables and customer datasets to define and validate audiences.
• Strong attention to detail, managing complex audience structures and naming conventions.
• Excellent communication skills to gather requirements and translate them into technical audience logic.
• Experience in supporting lifecycle marketing, personalization, or targeted communications.
• Prior cross-functional collaboration with strategy, analytics, and technology teams.
• Highly organized and process-oriented with a passion for consistency and structure.
• Curious and analytical mindset, comfortable working in a fast-paced, evolving environment.