Manager, Marketing Analytics

Responsibilities

• Manage marketing performance measurement, marketing attribution, forecasting, and KPI reporting, delivering visibility, insights, and recommendations that inform marketing investments, growth initiatives, and business planning.
• Lead and develop a team of 2–4 analysts while advancing reporting, dashboards, predictive analytics, and optimization capabilities to improve marketing performance, targeting, and investment decisions.
• Translate business intelligence, campaign data, and ad hoc analysis into actionable insights, predictive recommendations, and decision support that improve customer engagement and drive marketing effectiveness.
• Incorporate AI-enabled marketing analytics into daily functions to optimize reporting, audience segmentation, campaign performance, predictive insights, personalization, and decision-making while improving speed, scalability, and data-driven marketing effectiveness.
• Build strong partnerships with Marketing, Sales, Service, and cross-functional business teams to identify opportunities, align priorities, and strengthen Marketing Analytics as a strategic, forward-thinking business partner.
• Strengthen data governance, metric standardization, reporting consistency, and performance data validation across Marketing, Sales, and Finance to ensure accurate, reliable insights that support confident business decisions.

Requirements

• 7+ years of experience in marketing analytics, business intelligence, revenue analytics, or related disciplines
• 2+ years of people leadership experience
• Strong experience and expertise in leading marketing measurement, attribution, forecasting, Marketing ROI, and performance optimization
• Proven ability to translate data into executive-level insights and recommendations
• Leading and developing analytics teams and advancing reporting maturity
• Experience deploying advanced analytics, AI-enabled insights, and predictive models to improve business outcomes

Benefits

• We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
• We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
• We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
• We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
• We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.
• Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary.