Director of Effectiveness & Measurement

Responsibilities

• Drive ATTN:'s marketing measurement strategy, including defining campaign impact, success metrics, and standards across all channels and client verticals.
• Define and execute a client-facing campaign performance strategy that improves engagement, conversion, and relationship depth across brand partners and priority audiences.
• Establish measurement as a core input into client investment decisions, media planning, and campaign strategy.
• Lead ongoing modernization of measurement workflows and tooling, and raise the quality and consistency of client-facing reporting and insights.
• Partner with account, strategy and creative teams to design and deliver high-performing campaign experiences from pitch and intake through in-flight measurement and post-campaign insights.
• Design optimization and experimentation programs, including A/B testing, behavioral analytics, and audience research, to continuously raise the bar on client campaign performance.
• Translate measurement outputs into clear, actionable recommendations that drive client budget allocation, audience targeting, and creative optimization.
• Integrate external partners while developing in-house capabilities.

Requirements

• 8+ years in digital publishing, media or an agency running measurement projects, such as Brand Lift, Attribution and Sales Lift studies.
• Experience with ad technologies and solid understanding of the marketing analytics ecosystems, including social, video, and influencer measurement.
• Proven experience building and scaling measurement systems and teams, serving multiple brand clients.
• Demonstrated ability to connect analytics to business outcomes, client investment decisions, and ROI.
• Executive presence with the ability to influence senior clients and internal stakeholders.