Responsibilities

• Lead the enterprise Marketing Analytics function responsible for delivering data-driven insights that inform strategic decision-making across Holman’s retail and commercial businesses
• Oversee the design, integration, and governance of marketing data across multiple platforms (Snowflake, Power BI, Databricks) to ensure leadership has timely, accurate, and actionable visibility into performance and ROI.
• Act as a strategic advisor to Marketing and Strategy leadership, translating complex analytical findings into recommendations that directly influence enterprise media investments, channel strategy, and market share growth.
• Establish processes that identify goals of digital projects upfront, establish KPIs for success, set performance benchmarks, and report back on results
• Develop quality assurance process that reduces time to delivery and maximizes productivity of individual contributors. Support automation efforts across the marketing organization
• Study and understand industry-level trends and challenges. Incorporate macro-level factors into findings and recommendations to provide context and clarity
• Manage all workload and assign priorities using project management tool.
• Possess a deep understanding of the Holman companies, products and solutions offered
• Deliver objective quarterly employee evaluations, conduct monthly 1:1 meetings and support individual development goals

Requirements

• 8+ years of progressive experience in marketing analytics or data-driven strategy, with demonstrated expertise managing large, multi-source data environments
• 3+ years of experience leading cross-functional analytics or business intelligence teams supporting enterprise-level performance
• Proven track record in developing data architecture, attribution methodologies, and KPI frameworks that drive measurable revenue and efficiency outcomes
• Graduate degree in data science, statistics, analytics, or related field is preferred; Bachelor’s degree in a quantitative discipline with relevant experience accepted
• Certifications in Power BI, Databricks, Google Analytics 4, GitHub are a plus
• Proficient in Python, R, SQL, and Databricks

Preferred

• Graduate degree in data science, statistics, analytics, or related field is preferred; Bachelor’s degree in a quantitative discipline with relevant experience accepted
• Certifications in Power BI, Databricks, Google Analytics 4, GitHub are a plus

Benefits

• Regular Full-Time
• We offer excellent benefits including health, vision, dental, life and disability insurance, and 401(k) with company match. Our time off benefits include Paid Time Off (PTO), paid holidays, bereavement, and jury duty. In addition, we offer paid pregnancy and parental leave, and supplemental paid military leave to eligible employees.