Responsibilities

• Lead the development of large-scale, club-owned brand events.
• Work with the Ticketing team to execute Season Ticket Member appreciation programs, and support the planning and delivery of other departmental events to ensure consistent brand representation.
• Manage the club-wide event calendar, including management of promotional items to support key dates and events.
• Lead the strategy and planning for viewing parties, in collaboration with the Partnerships Marketing team.
• Lead matchday fan experience marketing initiatives including pre-match/post-match activations and events, and gate giveaway planning and distribution in collaboration with the Partnerships Marketing team.
• Lead influencer campaigns and activations around our events and matches.
• Serve as the central point of contact for the club-wide apparel ordering program.
• Lead and manage a team of one coordinator and one intern to support department efforts.
• Grow fan affinity & fan sentiment; Deliver talked about events & experiences across the enterprise both on gameday / match day and year-round.
• Evolve existing and create new products, services & benefits that fans value.

Requirements

• Bachelor’s degree in marketing, sports, business management, communications, or related field.
• Minimum 5+ years of progressive experience in marketing activation, experiential marketing, events, or related fields.
• 1 - 2 years+ direct managerial experience
• Knowledge of soccer, professional soccer leagues, and MLS
• Sports & entertainment, property, or agency experience.
• Collaborative Business Partner

Preferred

• Native Spanish language speaker (bilingual English + Spanish) strongly preferred