Manager, Loyalty & Customer Engagement at SARKU JAPAN | Phoenix, AZ | $90K/yr – $120K/yr

Manager, Loyalty & Customer Engagement

Phoenix, AZ (On-site)

$90K/yr – $120K/yrManager4+ years expFull time

Posted 5 months ago

Job Summary

Drive loyalty program operations and lifecycle marketing for a fast-moving consumer brand, aligning multi-channel campaigns with product and data-driven personalization.

Own day-to-day loyalty operations and multi-channel campaigns.
Must-have: 3–5 years in loyalty/CRM with cross-functional project management.
Standout: Experience building test-and-learn roadmaps and segmentation for personalization.

Job Description

Responsibilities

Own day-to-day loyalty program operations: offer setup, QA, launch execution, and ongoing optimization
Plan & manage the loyalty calendar and coordinate key launches with marketing, operations and finance
Build and maintain a test-and-learn roadmap to continually strengthen our offer strategy, value strategy and segmentation strategy
Support loyalty product enhancements by translating business needs into requirements and working with internal teams/vendors
Manage our loyalty platform and execute lifecycle journeys across onboarding, activation, retention, and win-back
Build segmentation and targeting to improve personalization efforts and performance (new vs lapsed vs high frequency, etc.)
Partner with creative/brand to ensure messaging is on-brand and clear, with strong offers and CTAs
Improve member acquisition and “known guest” growth through improving & innovating new data capture moments
Help define what data we collect and how it’s used to drive personalization and smarter offers
Track and report weekly/monthly loyalty performance and campaign results

Requirements

3–5 years of experience in loyalty, CRM, lifecycle marketing, or customer engagement (QSR/restaurant, retail, or hospitality preferred)
Experience executing campaigns across email/SMS/push and managing a promotional calendar
Strong analytical skills (can interpret performance, spot patterns, recommend next actions)
Comfortable operating cross-functional in a fast-paced environment; strong project management
Highly detail-oriented with strong project management and follow-through; able to manage multiple workstreams

Preferred

Punchh experience preferred (offer setup/QA/reporting and basic program administration)
Nice to have: familiarity with app + online ordering ecosystems and how loyalty integrates into them

SARKU JAPAN

3.2 Glassdoor

Sarku Japan is the largest and most successful Japanese Quick Service Restaurant chain (QSR) in the United States. We operate over 240 stores across the US and can be found in over 200 food courts in high-profile malls nationwide, as well as international markets such as South America.

Founded in 1987

Markham, Ontario, CAN

452 employees

www.sarkujapan.com

47% recommend to a friend

70% CEO approval