Manager, Local Marketing

Responsibilities

• Collaborate daily with the local branch partners to act as their marketing and lead gen thought partner: identify opportunities, deepen the engagements, and coach Financial Consultants on meeting identified goals
• Develop annual marketing plan that elevates the branch network within the local community, delivers leads and provides opportunities to nurture these relationships
• Build and maintain effective working partnerships across the Marketing organization (PR, local advertising, events, social media, sponsorships and memberships)
• Proactively identify new growth opportunities for the branch teams, and help them to determine and execute related plans
• Act as an accountable partner in the local branch team’s success, and advocate on behalf of this team
• Participate in regional business calls to provide guidance for achieving success and share best practices across the network
• Collaborate closely with other Local Marketing managers to share best practices, discuss trends, vet ideas, and identify opportunities for driving further growth
• Develop quarterly Marketing performance reports to track and calibrate performance to-date and recommend improvements for subsequent quarters
• Oversee annual budget
• Be a trusted business partner to the branch network, peers on the Local Marketing team, and across Central Marketing

Requirements

• 3-5 years of marketing experience
• Experience in partnering with sales organizations to help them achieve their goals is preferred
• Basic knowledge of relationship marketing channels, ability to see connections to develop integrated marketing plans that bring together a coordinated set of tactics that deepen engagement across the prospect lifecycle
• Ability to work autonomously, proven self-starter
• Attention to detail, and strong organizational and problem-solving skills
• Data-curious, capable of leveraging results to help drive outcomes for the branch network
• Exceptional relationship-building skills
• Relentlessly curious, never satisfied with the status quo, seeks and implements recommendations for continuous improvement