Manager, Local Marketing

Responsibilities

• The Manager, Local Marketing, is an individual contributor who partners with local branches to develop integrated marketing plans that drive new leads, conversions, and client consolidations within that community.
• The Manager is responsible for partnering with branch leaders to set the strategy, developing and implementing the execution plan to help nurture these opportunities throughout the sales lifecycle.
• Building strong relationships with our sales force - and understanding the local communities, demographics and psychographics of that local audience - are keys to success in this role.
• It is expected that 15% of the Manager's time is spent in the local markets they support.
• Collaborate daily with the local branch partners to act as their marketing and lead gen thought partner: identify opportunities, deepen the engagements, and coach Financial Consultants on meeting identified goals
• Develop annual marketing plan that elevates the branch network within the local community, delivers leads and provides opportunities to nurture these relationships
• Build and maintain effective working partnerships across the Marketing organization (PR, local advertising, events, social media, sponsorships and memberships)
• Proactively identify new growth opportunities for the branch teams, and help them to determine and execute related plans
• Act as an accountable partner in the local branch team’s success, and advocate on behalf of this team
• Participate in regional business calls to provide guidance for achieving success and share best practices across the network

Requirements

• 3-5 years of marketing experience
• Basic knowledge of relationship marketing channels, ability to see connections to develop integrated marketing plans that bring together a coordinated set of tactics that deepen engagement across the prospect lifecycle
• Ability to work autonomously, proven self-starter
• Attention to detail, and strong organizational and problem-solving skills
• Data-curious, capable of leveraging results to help drive outcomes for the branch network
• Exceptional relationship-building skills

Preferred

• Experience in partnering with sales organizations to help them achieve their goals is preferred
• Relentlessly curious, never satisfied with the status quo, seeks and implements recommendations for continuous improvement

Benefits

• 401(k) with company match and Employee stock purchase plan
• Paid time for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positions
• Paid parental leave and family building benefits
• Tuition reimbursement
• Health, dental, and vision insurance
• Share: Facebook LinkedIn X Email Eligible Schwabbies receive Medical, dental and vision benefits 401(k) and employee stock purchase plans Tuition reimbursement to keep developing your career Paid parental leave and adoption/family building benefits Sabbatical leave available after five years of employment