Lifecycle Marketing Manager
Europe Express
Lynnwood, WA (Remote)
$85K/yr - $95K/yrIn-houseFull-timeMid level5+ years exp.
3 days ago
Manager - Lifecycle & Retention Marketing
Dedham, MA (On-site)
$100K/yr – $125K/yrManager6+ years expFull time
Posted 1 month ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own lifecycle marketing end to end, driving omni-channel journeys from acquisition to re-engagement and using data to personalize messages across Email, SMS and more.
- Lifecycle ownership: orchestrate segmentation, personalization, and journey flows across multiple channels.
- Measurement and optimization: establish frameworks and testing to improve lifecycle metrics and program efficiency.
- Team and tech leadership: guide the Lifecycle Marketing Specialist and push for new tools while upholding data privacy and trust.
Job Description
Responsibilities
- Define and drive the vision and roadmap for lifecycle marketing and customer relationship channels, ensuring a cohesive omni-channel strategy
- Own and evolve end-to-end lifecycle marketing programs across acquisition, onboarding, engagement, loyalty, and re-engagement
- Build and scale segmentation, personalization, and journey orchestration across Email, SMS, Direct Mail, and emerging platforms
- Leverage customer, behavioral, and transactional data to inform targeting, messaging, and campaign strategy
- Establish measurement frameworks, performance metrics, and testing strategies to continuously optimize lifecycle programs
- Partner with cross-functional teams including Brand, Digital, Merchandising, and Promotions to align lifecycle initiatives with business priorities
- Lead, coach, and develop the Lifecycle Marketing Specialist, providing clear direction and prioritization
- Identify and implement new tools, technologies, and best practices to enhance lifecycle marketing capabilities
- Ensure compliance with data privacy regulations and marketing best practices, maintaining customer trust and data integrity
- Manage intake, prioritization, and execution of lifecycle initiatives to ensure timely delivery and high-quality outcomes
Requirements
- Bachelor’s Degree or equivalent experience
- 6+ years of experience in lifecycle, CRM, or retention marketing
- Strong experience building and executing lifecycle marketing strategies across multiple channels
- Experience with CRM, CDP, and marketing automation platforms (including Klaviyo or similar tools)
- Strong understanding of segmentation, personalization, and customer journey strategy
- Proven ability to use data and insights to drive campaign performance and measurable results
- Experience leading or mentoring team members
- Strong organizational and project management skills with the ability to manage multiple priorities
- Excellent collaboration, communication, and influencing skills
- Demonstrated ability to work effectively with cross-functional teams and diverse groups
Jordan's Furniture
Jordan's FurnitureNOT JUST A STORE, an experience!From selling furniture out of the back of a truck over 100 years ago, to opening our 8th store at The Westfarms Mall in 2023, we have a storied history, and you can be a part of its legendary growth.As Jordan’s Furniture continues to grow, so do our career opportunities. So, what’s it like working at New England’s largest furniture store? We are all about creating fun, family-friendly environments, and that extends to our employees. Our employees, known as the J-Team, work hard at what they do, and have fun while they do it. When you join the J-Team, you’ll find a dynamic, positive, team-oriented culture that values and maintains honesty and mutual respect. Regardless of your role – Sales, Customer Service, Warehouse, or any other position – we all have one goal: to create raving fans of our customers. Our passionate J-Team members’ average tenure of employment is more than 10 years. Our positive, team-oriented culture, combined with outstanding benefits and a healthy work/life balance, create a unique job experience you won’t find anyplace else. Ask our employees why they like working here and they will answer that it is a rewarding, family-focused company that recognizes, “you work to live, not live to work.” Working at Jordan’s is not just a job, it’s an experience!We invite you to come see what we are all about!
