Responsibilities

• Lead the strategy, planning, and execution of lifecycle email marketing programs across Hearst Magazines' portfolio, including ongoing campaigns, automated customer journeys, and key go-to-market initiatives.
• Develop audience segmentation strategies that drive subscriber acquisition, engagement, retention, and long-term customer value.
• Build, optimize, and scale automated lifecycle programs, including onboarding, retention, winback, and behavioral trigger campaigns.
• Partner closely with Creative, Brand Marketing, Product, Data, and other cross-functional teams to deliver personalized, customer-centric experiences that align with brand objectives.
• Analyze campaign performance across key metrics, including engagement, click-through rate, conversion, and retention, and translate insights into actionable recommendations.
• Manage an ongoing testing and optimization roadmap to continuously improve campaign performance and customer experiences.
• Champion lifecycle marketing best practices, personalization strategies, and emerging email marketing trends to drive innovation across the portfolio.
• Help build scalable lifecycle marketing processes that support membership growth while strengthening audience loyalty across Hearst's brands.