Own and scale the Licensed Products division from concept to shop floor, delivering licensing strategy, e-commerce growth, and go-to-market execution to hit revenue and profitability goals.

• Responsibilities: Own the full product lifecycle for the Licensed Products division.
• Responsibilities: Lead all Sales & Marketing efforts for the division.
• Responsibilities: Manage and grow all e-commerce sales channels and website platforms.
• Responsibilities: Develop and launch new licensed products from concept through commercialization.
• Responsibilities: Build and maintain relationships with collegiate licensing organizations and university partners.
• Responsibilities: Develop annual sales, marketing, and growth strategies.
• Responsibilities: Manage product pricing, margins, inventory planning, and forecasting.
• Responsibilities: Oversee website merchandising, promotions, customer experience, and optimization.
• Responsibilities: Lead digital marketing initiatives including social media, email marketing, paid advertising, and influencer partnerships.
• Responsibilities: Analyze sales trends, website analytics, customer behavior, and market opportunities.

Requirements

• 2+ years of e-Commerce and consumer products experience required.
• Experience managing products from concept through market launch.
• Experience with collegiate licensing, retail, consumer products, or branded merchandise preferred.
• Proven experience driving revenue growth and increasing brand awareness.
• Experience leading sales and marketing initiatives.
• Strong understanding of Profit & Loss (P&L) management.
• Experience with pricing strategies, product margins, forecasting, and inventory planning.
• Ability to analyze sales data, website analytics, and market trends to make business decisions.
• Understanding of product development and commercialization processes.
• Experience with e-Commerce platforms such as Shopify, WooCommerce, Magento, or similar systems.

Preferred

• Experience with collegiate licensing, retail, consumer products, or branded merchandise preferred.

Benefits

• Dental Coverage- premium paid for team member, Payroll deduction for dependents after 60 days
• 100% Company-Paid Medical(High-Deductible) for team member, Payroll deduction for dependents after 60 days
• Buy-Up Copay Medical Plan Option for team member and dependents, Payroll deduction after 60 days
• STD, LTD, Accident, Critical and Life Insurance- payroll deducted after 60 days
• Vision Coverage- payroll deducted after 60 days
• 401K up to 4% match after 60 days
• Virtual Health/Mental Health- Paid for team members and dependents starting date of hire
• Paid Vacation and Holidays