Manager, Integrated Media Planning

Responsibilities

• Develop strategy and integrated plans
• Build and maintain working knowledge of assigned brands, categories, consumers, retail and commerce context, competitive activity, and business priorities.
• Turn objectives and audience insights into clear channel roles, investment recommendations, reach and frequency considerations, flighting, and full-funnel plans.
• Connect media decisions to brand outcomes and near-term performance; coordinate with commerce, CRM, creative, content, creators, data, technology, analytics, and measurement partners.
• Prepare clear, evidence-based presentations and recommendations that explain the insight, choice, expected contribution, and key trade-offs.
• Manage execution, investment, and quality
• Lead planning, implementation coordination, tracking, and optimization across assigned workstreams; maintain current plans, timelines, decision logs, and status updates.
• Manage budgets, authorizations, pacing, flowcharts, financial trackers, and reconciliations with accuracy; identify variances and resolve or escalate them promptly.
• Coordinate campaign setup and in-market changes with activation teams and media partners; verify that plans, audiences, assets, and measurement requirements are aligned.
• Apply consistent quality checks to data, assumptions, deliverables, and platform inputs, especially under tight timelines.

Requirements

• 3–5 years of media planning experience, preferably across integrated and cross-channel assignments.
• Experience with CPG brands or categories, or a strong consumer-brand background with the ability to learn category and commerce dynamics quickly.
• Experience developing media recommendations, managing budgets, and supporting campaign implementation, tracking, and optimization.
• Sound understanding of media fundamentals, digital platforms, audience research, data, analytics, and measurement.
• Ability to interpret information, develop strategic insights, communicate clearly, and connect recommendations to brand and business objectives.
• Experience guiding or developing junior planners; strong delegation, organization, and relationship-building skills.
• Comfort working with automation, AI-enabled tools, and agentic workflows, including checking outputs and knowing when human review is needed.
• Bachelor’s degree or equivalent combination of education and relevant experience.