Manager, Integrated Marketing (WNBA) at Cleveland Cavaliers | Cleveland, OH

Cleveland Cavaliers

Manager, Integrated Marketing (WNBA)

Cleveland, OH (Unknown)

Salary Not AvailableManagerFull time

Posted 2 months ago

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Job Summary

Own and coordinate cross-functional campaigns across multiple channels to drive fan engagement, brand growth, and revenue, turning organizational priorities into strategic, measurable action.

Campaign Leadership: Orchestrate integrated efforts across owned, earned, and revenue-driving touchpoints.
Cross-Functional Alignment: Ensure tight collaboration between marketing, ticketing, partnerships, and game operations for timely delivery.
Data-Driven Optimization: Partner with analytics to track KPIs and continuously improve performance across channels.

Job Description

Own cross-functional marketing campaigns across owned, earned, and revenue-driving channels to move fan engagement, brand growth, and revenue forward.

Campaign Leadership: Plan and execute integrated initiatives spanning web, app, email, SMS, PR, community, ticketing, retail, and partnerships.
Cross-Functional Coordination: Align marketing, ticketing, partnerships, and game operations for on-time delivery and cohesive execution.
Measurement & Optimization: Partner with analytics and ticketing to track KPIs and inform data-driven improvements across channels.

Cleveland Cavaliers

The difference between being good and being great. The difference between high-level performance and all levels below it. The distinction between someone who merely makes decisions and someone who strives to make a difference. At Rocket Mortgage FieldHouse, including the Cleveland Cavaliers, Cleveland Monsters, Canton Charge, and Cavs Legion GC, when you make a difference for our company and our clients you are THE DIFF.

Cleveland, Ohio, USA

937 employees (222 in marketing)

www.cavs.com