Responsibilities

• Lead the development and optimization of the integrated marketing calendar, aligning campaigns with key retail moments, promotional cycles, and seasonal priorities
• Translate business and merchandising objectives into clear, actionable marketing briefs, aligning cross-functional teams and agency partners on strategy and execution
• Own end-to-end execution of omni-channel campaigns across digital, e-commerce, PR, social, lifecycle, and in-store marketing channels
• Establish and manage campaign processes, timelines, budgets, and deliverables to ensure strong execution and operational excellence
• Leverage consumer insights, market trends, and competitive intelligence to identify high-impact marketing opportunities
• Partner with analytics teams to monitor performance, measure success, and optimize campaigns to drive traffic, conversion, and revenue growth
• Coordinate product launches, promotions, and seasonal campaigns, ensuring alignment with merchandising strategies and brand priorities
• Act as a brand steward, ensuring consistency and quality across all customer touchpoints
• Stay informed on retail, consumer, and competitive trends, bringing forward new ideas and opportunities for growth

Requirements

• Bachelor’s Degree or equivalent experience
• 5+ years of experience in consumer marketing, preferably within retail or a similar industry
• Strong experience leading integrated, omni-channel marketing campaigns
• Deep understanding of digital marketing, e-commerce, and customer engagement strategies
• Strong business acumen with the ability to solve complex problems and drive results
• Highly organized with strong project management skills and the ability to manage multiple priorities
• Strategic and creative thinker with the ability to translate ideas into execution
• Strong leadership and cross-functional influencing skills
• Excellent communication and presentation skills, including experience developing briefs and campaign plans
• Entrepreneurial mindset with the ability to build, improve, and scale processes

Benefits

• As part of the Marketing Leadership Team, you’ll have the opportunity to shape and elevate one of New England’s most beloved retail brands while leading a talented creative team
• your ideas matter, your work has impact, and your career can flourish in a culture built on collaboration, innovation, and respect
• environment where our employees can thrive, grow, and have fun doing it
• average Jordan’s employee stays with us for more than 12 years
• we’re proud that our culture supports collaboration, innovation, and respect