Manager, Influencer & Community

Responsibilities

• Strategic Insight
• Support in the development and execution of a multi-dimensional community strategy that builds brand awareness and unlocks scale across tiers, platforms, and campaign types.
• Partner cross-functionally with marketing and creative teams to translate product and brand priorities into compelling strategies; finding ways to integrate and amplify content across owned channels.
• Contribute to community-related special projects and experiential activations (e.g., pop-ups, events) as an extension of strategy.
• Stay ahead of industry trends, platform shifts, and emerging creator formats, bringing fresh ideas that keep Madewell at the forefront of culture.
• Partnership & Campaign Execution
• Concept, negotiate, and manage multiple paid influencer partnerships end-to-end — from briefing and contracting through content delivery and usage rights — with a focus on top-of-funnel awareness and engagement.
• Own and maintain influencer relationships across all campaigns and tiers, ensuring every partner feels like a true collaborator.
• Build creator seeding lists and mailers tied to key product moments, collaborations, and launches. Lead organic gifting/seeding efforts across outreach, coordination, product trafficking, and content management.
• Brief and manage creative deliverables in partnership with the creative team, ensuring every piece of content is on-brand and on-strategy.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 6+ years of influencer marketing experience, ideally within beauty or fashion, including experience with large-scale, complex seeding initiatives.
• Demonstrated success negotiating contracts, usage rights, and compensation terms with talent, agents, and agencies.
• Deep fluency in social platforms (Instagram, TikTok, Substack and other emerging channels), content trends, and what makes creator content perform.
• Excellent communication and negotiation skills, with a track record of building lasting relationships with influencers and external partners.
• Strategic, creative thinker who can move fluidly between big-picture vision and hands-on execution.
• Strong analytical skills, with the ability to translate campaign data into actionable insight.
• Highly organized project manager, comfortable juggling multiple priorities and tight deadlines in a fast-paced environment.
• Working knowledge of FTC disclosure requirements and other influencer marketing regulations.

Preferred

• Proficiency with influencer marketing and analytics tools (e.g., CreatorIQ, Dash Hudson, influencer databases) strongly preferred.

Benefits

• Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
• Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
• Summer Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday during the Summer months.
• Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
• Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.