Responsibilities

• Translate business unit priorities into omni-channel growth plans and campaigns that deliver against business objectives and measurable value.
• Own growth and segment audiences, provide end-to-end campaign oversight and help define which opportunities should be prioritized as growth areas.
• Connect strategy to execution by coordinating across channels, technology and partner teams to support audience-first journeys that drive new sales, engagement and cross-sell opportunities.
• Use insights and data to help inform customer journeys, audience strategies and test-and-learn roadmaps, translating recommendations into actionable experiments.
• Partner with Marketing Analytics to track, measure and socialize performance results, helping identify opportunities to optimize growth plans against financial and business targets.
• Partner with Product Marketing to understand how to embed product marketing needs into audience-led journeys.
• Apply digital marketing knowledge to support recommendations on channel mix, campaign sequencing and activation priorities.
• Serve as a day-to-day coordination partner across marketing, functional and channel leads to drive prioritization, alignment and momentum across key growth initiatives.
• Partner with other functional teams to help ensure campaigns are connected and optimized throughout the funnel.
• Coordinate with external agency partners and internal teams to help execute content, creative and experiences that deliver on defined objectives.

Requirements

• 5–8 years of experience supporting omni-channel B2C and/or B2B growth programs that provide measurable impact for the business.
• Experience developing end-to-end lifecycle journeys and managing the audiences that move through them.
• Experience supporting lead generation and/or ABM campaigns that generate MQLs and SQLs.
• Working knowledge of how to maximize the performance and effectiveness of email, web, digital advertising and other digital channels.
• Ability to interpret customer data and insights and translate them into clear recommendations and action plans that support value creation and tell a story
• Familiarity with using marketing automation, personalization, analytics platforms and tools to create and manage campaigns and journeys. Adobe Cloud experience a plus.
• Strong business acumen and comfort helping build business cases and communicate the value of marketing to stakeholders.
• An experimentation mindset that thrives in a test and learn environment.
• Strong EQ and ability to build relationships, influence through collaboration and help stakeholders align around outcome-oriented initiatives.
• Experience coordinating with external agencies and partners to support strong creative and campaign execution.

Benefits

• Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $114,500.00 to $188,900.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.
• Market competitive base salaries, with a yearly bonus potential at every level.
• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
• 401(k) plan with company match (up to 4%).
• Company-funded pension plan.
• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period).