Manager Growth Marketing

Responsibilities

• Leads the development and execution of a seamless, multi-dimensional digital advertising strategy that increases brand awareness, lead generation, and recruiting efforts.
• Manages marketing programs and campaigns from start to finish, coordinating with creative and external agencies.
• Recruits, trains, and mentors marketing staff (advertising, digital media, social media, email/CRM marketing) while coordinating closely with the creative and communications/PR teams.
• Designs multi-channel marketing plans (digital, print, social media) that align with overarching business goals.
• Provides strategic oversight for the creation and implementation of national, regional and local marketing campaigns using digital advertising, social media, SEM, direct mail, email, and print advertising.
• Consults with and educates Sales Force, Home Office business units, and subsidiaries regarding marketing and advertising.
• Allocates and manages marketing funds across various channels to maximize Return on Investment (ROI).
• Oversees the development and implementation of WoodmenLife’s advertising policy and advertising standards; consults and partners with Compliance team when needed.
• Monitors performance using analytics tools and AI insights to track Key Performance Indicators (KPIs), such as conversion rates and lead generation.
• Identifies trends

Requirements

• Bachelor’s degree in advertising, journalism, marketing management, or equivalent degree.
• Minimum 10 years of experience in digital and traditional advertising.
• Experience in the insurance or financial services industry is strongly preferred.
• Professional Certificate in Digital Marketing through Digital Marketing Institute or equivalent certification.
• Minimum five years of people management experience demonstrating progressively increasing responsibilities.
• Experience leading or supporting specialized digital marketing functions, including social media and email/CRM marketing.
• Working knowledge of organic social media and lifecycle email/CRM strategies, including performance measurement and integration with broader digital marketing efforts.
• Project management experience, including vendor and/or advertising agency management.
• Ability to develop ROI reports on marketing and advertising activities and interact with and counsel WoodmenLife’s top executives about advertising and market research issues.
• Demonstrated experience managing $1 million+ multi-media budgets and optimizing media spend to achieve organizational KPIs.

Preferred

• Insurance and financial services industry experience.
• Experience working with CRM platforms, specifically Microsoft Dynamics.

Benefits

• We offer a comprehensive benefits package including health, dental, vision, 401(k), life insurance, and more.