Responsibilities

• The Manager of Growth Marketing is responsible for leading the company’s growth strategy by driving measurable revenue growth, improving digital customer experience, and optimizing customer acquisition costs across all marketing channels.
• This role owns the development and execution of a fully integrated, data-driven marketing approach that supports digital, retail, wholesale, and events. This position plays a key role in transitioning marketing efforts from an agency-dependent model to a scalable, in-house growth function.
• Develop and implement comprehensive growth marketing strategies to drive brand awareness, customer acquisition, and retention across all sales channels.
• Create and execute a full-funnel marketing mix, balancing awareness, traffic, and conversion tactics.
• Focus on collecting and leveraging first and zero-party data to drive personalized marketing efforts and enhance customer engagement.
• Utilize advanced analytics tools to analyze consumer behavior and optimize marketing strategies.
• Create reporting tools to share KPI’s & ROI with cross-functional teams & leadership.
• Oversee paid social and search campaigns across platforms like Meta, Google, Pinterest, TikTok, and Snapchat, optimizing cost-efficiency and high ROAS (Return on Ad Spend).
• Implement and manage an attribution tool (e.g., Northbeam) to track the impact of paid media efforts.
• Test and optimize A/B campaigns to maximize revenue and conversion rates.