Manager, Growth Marketing

Responsibilities

• Own the execution and optimization of Factor's direct mail program — from segmentation and creative briefing through production, deployment, and post-campaign analysis.
• Support growth planning and performance tracking for select non-DM channels (e.g. podcast, direct sales) in partnership with respective channel leads — bringing analytical structure and executional support where it adds the most value.
• Manage spend allocation within approved budgets, continuously seeking opportunities to improve efficiency and ROI across your channel portfolio.
• Partner with creative and print agency partners to manage campaign production timelines, briefs, and quality standards — holding partners accountable and escalating when needed.
• Manage relationships with external vendors including printers, mail houses, and data providers to ensure timely and cost-effective execution.
• Collaborate with cross-functional teams including marketing, creative, and analytics to ensure campaigns are aligned with broader marketing objectives.
• Utilize data-driven insights to continuously optimize performance across your channel portfolio, driving improvements in response rates, conversion rates, and ROI.
• Provide regular reporting and analysis on campaign performance, including key metrics and actionable recommendations for optimization.
• Oversee the direct mail marketing calendar, ensuring timely execution and coordination with other marketing channels.
• Support Finance and Legal processes including forecasting inputs, invoice approvals, and contract documentation.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Demonstrated end-to-end ownership of at least one performance marketing channel — including budget management, creative briefing, vendor or partner management, and performance reporting.
• Strong analytical skills with experience building campaign forecasts and running performance retrospectives.
• Strong creative judgment — ability to evaluate briefs and creative output and give structured, actionable feedback.
• Demonstrated experience managing external vendor or agency relationships.
• Familiarity with digital channel fundamentals — including how to read performance data, identify optimization levers, and work effectively with channel leads across different formats.
• Fluency in growth marketing KPIs such as CAC, CPA, CPM, CVR, and LTV.
• Familiarity with campaign budgeting and spend tracking; comfort working within established financial frameworks.
• Strong written and verbal communication skills.
• Ability to thrive in a fast-paced, deadline-driven environment.

Preferred

• Tech-forward: You actively look for ways to use AI and automation to work smarter — whether in drafting creative briefs, building reports, or analyzing performance.

Benefits

• 401k with company match that vest immediately upon participation, and company equity plan based on role
• Generous PTO and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain