Responsibilities

• Own performance marketing strategy and results across full-funnel paid media channels (paid social, paid search, CTV, Youtube, TikTok, etc., leveraging retail media networks where appropriate)
• Partner with our paid media agency to:
• Develop and maintain a structured testing roadmap across creative, landing pages, audiences and net-new channels
• Optimize toward CAC, acquisition volume, LTV, and household penetration targets
• Manage budget allocation across channels and funnel stages
• Monitor and optimize in-platform metrics (e.g. CPM, CPC, CTR, CVR, CPA, reach, frequency)
• Identify opportunities for incremental growth and efficiency improvements
• Analyze full-funnel performance (impression → click → conversion) to identify opportunities to improve conversion, creative effectiveness, and audience targeting
• Identify, test, and scale new acquisition channels beyond traditional paid media to help diversify Daily Harvest’s growth engine
• Work closely with the Brand team and paid media agency to uncover high-potential growth opportunities across creators, communities, partnerships, and emerging platforms.

Requirements

• 5–8 years of experience in growth, acquisition, or performance marketing roles, ideally within fast-paced DTC or digital-first consumer brands
• Strong hands-on experience managing paid acquisition channels (paid social, search, affiliate, or creator-led performance)
• Highly curious and comfortable testing non-traditional growth channels including communities, partnerships, and creator ecosystems
• Experience working cross-functionally with creative, brand, and analytics teams to drive performance outcomes
• Strong analytical skills with the ability to interpret performance data and translate insights into action.
• Comfortable operating in both strategic and executional modes, including running scrappy experiments and scaling what works.
• High ownership mindset with a bias toward experimentation, learning, and iteration.

Preferred

• Bonus: Experience using AI tools for marketing analysis, creative generation, or workflow automation