Responsibilities

• Own performance marketing strategy and results across full-funnel paid media channels (paid social, paid search, CTV, Youtube, TikTok, etc., leveraging retail media networks where appropriate)
• Develop and maintain a structured testing roadmap across creative, landing pages, audiences and net-new channels
• Optimize toward CAC, acquisition volume, LTV, and household penetration targets
• Manage budget allocation across channels and funnel stages
• Monitor and optimize in-platform metrics (e.g. CPM, CPC, CTR, CVR, CPA, reach, frequency)
• Identify opportunities for incremental growth and efficiency improvements
• Analyze full-funnel performance (impression → click → conversion) to identify opportunities to improve conversion, creative effectiveness, and audience targeting
• Identify, test, and scale new acquisition channels beyond traditional paid media to help diversify Daily Harvest’s growth engine
• Work closely with the Brand team and paid media agency to uncover high-potential growth opportunities across creators, communities, partnerships, and emerging platforms. Examples may include:
• Developing and executing a Reddit strategy

• Supporting micro-influencer and creator partnerships in collaboration with the Brand team
• Expanding and managing affiliate partnerships, including identifying non-traditional partners rooted in specific consumer communities
• Sourcing and supporting acquisition partnerships, including building partner prospect lists, conducting outreach, and managing partnership logistics
• Support the development of B2B growth initiatives, including identifying potential partners, coordinating outreach, supporting partner activations, and developing marketing collateral or co-marketing materials
• Build lightweight testing frameworks to rapidly validate new channels and partnerships, scaling those that demonstrate strong CAC efficiency and acquisition potential
• Continuously explore unconventional acquisition opportunities that can unlock new audiences and reduce reliance on traditional paid channels
• Own and optimize performance reporting across channels, ensuring accurate, actionable visibility into DTC acquisition performance
• Partner with agency & internal analytics on incrementality measurement across all channels and use insights to inform future media plans
• Proactively surface insights, risks, and optimization opportunities to inform budget and strategy decisions
• Collaborate with Sr Director of Revenue & Finance team on forecasting, spend pacing, and performance tracking against weekly/monthly acquisition goals

Requirements

• 5–8 years of experience in growth, acquisition, or performance marketing roles, ideally within fast-paced DTC or digital-first consumer brands
• Strong hands-on experience managing paid acquisition channels (paid social, search, affiliate, or creator-led performance)
• Highly curious and comfortable testing non-traditional growth channels including communities, partnerships, and creator ecosystems
• Experience working cross-functionally with creative, brand, and analytics teams to drive performance outcomes
• Strong analytical skills with the ability to interpret performance data and translate insights into action.
• Comfortable operating in both strategic and executional modes, including running scrappy experiments and scaling what works.
• High ownership mindset with a bias toward experimentation, learning, and iteration.
• Bonus: Experience using AI tools for marketing analysis, creative generation, or workflow automation

Preferred

• Bonus: Experience using AI tools for marketing analysis, creative generation, or workflow automation