Senior Manager, Growth Marketing
Airship
USA (Remote)
$130K/yr - $145K/yrIn-houseFull-timeSenior level7+ years exp.
8 hrs ago
Manager, Growth Marketing
Austin, TX
$115K/yr - $123K/yr (Est.)ManagerFull time
Posted 1 month ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the growth-led acquisition engine for a lifestyle brand, turning consumer insights into audience-focused campaigns across paid, earned, and organic channels with cross-functional alignment and measurable impact.
- Lead full-funnel acquisition strategies across paid social, search, display, video, affiliate, and emerging platforms.
- Translate consumer insights into audience segmentation and campaign playbooks that improve CAC and ROAS while driving new-to-file growth.
- Partner with analytics, CRM, PR, and creative teams to optimize the funnel, accelerate learning, and align with brand storytelling.
Job Description
Responsibilities
- Develop and lead full-funnel acquisition marketing strategies focused on driving new-to-file customer growth across paid, earned, and organic channels
- Build audience-first marketing strategies rooted in consumer insights, behavioral trends, and brand opportunities
- Identify opportunities to grow awareness and penetration within key target consumer segments
- Partner cross-functionally to ensure acquisition efforts align with broader brand, product, retail, and eCommerce priorities
- Support annual and seasonal marketing planning with channel strategies, forecasting, and performance expectations
- Lead paid media strategy development across channels including paid social, search, display, video, affiliate, and emerging platforms
- Partner with external agency teams to execute campaigns, optimize performance, and improve efficiency across the marketing funnel
- Monitor campaign pacing, audience performance, attribution, ROAS, CAC, and other acquisition KPIs
- Continuously test, learn, and iterate creative, targeting, messaging, and channel strategies to improve performance
Requirements
- 5â8 years of experience in growth marketing, acquisition marketing, or performance marketing within an omnichannel retail or lifestyle brand environment
- Proven track record of driving measurable new customer acquisition growth
- Experience developing and optimizing full-funnel marketing strategies to create a brand-to-consumer connections ecosystem
- Strong analytical mindset with the ability to interpret data, identify trends, and translate insights into action
- Experience managing external agency partners across paid media and/or public relations
- Strong understanding of customer acquisition metrics including CAC, ROAS, conversion rate, attribution, LTV, and funnel performance
- Excellent project management and organizational skills with strong attention to detail
- Ability to thrive in a fast-moving, high-growth environment with evolving priorities
- Strong communication and cross-functional collaboration skills
CONSUELA LLC
Consuela is a fashion and lifestyle brand creating products and experiences that inspire individuals to find joy in the journey. Consuela embraces vivid color and prints based on The Art of the UnmatchedTM, which blends purposeful contradictions that yield the unexpected. Inspired by our partnerships with artists and makers around the world, our products are as tough, versatile, beautiful, and resilient as the individuals who wear them.
