Responsibilities

• Develop and execute a user acquisition strategy across organic, referral, and creator channels.
• Build user-generated content programs that encourage customers to create and share content.
• Source, manage, and measure micro-creator and influencer campaigns directly.
• Run several growth initiatives in parallel, including app store optimization, referral loops, paid acquisition, community, and lifecycle marketing.
• Establish analytics and attribution infrastructure to understand the impact of growth efforts.

Requirements

• Five to ten or more years of relevant experience, including a track record of growing a consumer app from an early stage to meaningful scale.
• Hands-on experience developing user-generated content and micro-influencer programs, including creator briefs, relationship management, and performance measurement.
• Experience working across multiple growth channels and deciding which opportunities to prioritize.
• An established creator network and the ability to activate relationships quickly.
• Comfort working in an ambiguous, resource-constrained environment and developing an approach as you go.