Responsibilities

• Co-develop, execute and optimize paid media growth strategy to drive acquisition and awareness; ideal candidate will be dynamic and able to monitor and achieve key performance indicators that align with business objectives ranging from e-commerce revenue (topline and bottom line), maximizing retail and wholesale customer acquisition, and growing topline awareness
• Bring expertise across a breadth of digital and offline marketing channels including paid social, paid search, programmatic (display and video), affiliate, paid content, email newsletters, sponsored content, direct mail, podcast, TV/CTV and direct media buys/partnerships
• Support creating channel forecasts, budget management, and media planning across a diversified channel mix; leverage attribution and measurement tooling to ensure media investment is appropriately allocated, and ensure incrementality tests are regularly conducted for accurate value assessment
• Manage day-to-day relationships with agency partners who serve as a direct extension of the team; oversee all campaign launches and optimizations, extract insights from performance and creative reports that are meaningful and actionable
• Report out and collaborate cross-functionally with analytics, brand, and creative teams to ensure data accuracy, communicate insights/learnings, drive improved performance across creative channels, and collaborate on strategic initiatives
• Ideate and implement testing strategies to improve KPIs including creative A/B testing, audience segmentation, ad placements, and retargeting strategy to maximize full-funnel performance
• Maintain relationships with key partners (Google, Meta, etc.), ensuring Casper is always following best practices and is able to access important alpha/beta opportunities; monitor industry trends and shifts in the competitive landscape

Requirements

• 5 year(s): Direct experience managing large multi-million dollar budgets across a wide spectrum of digital and offline media with a proven track record of achieving KPIs such as ROAS
• This role requires working onsite at our Richmond, VA office as a hybrid employee

Preferred

• Prior experience working at an advertising agency preferred

Benefits

• Medical, vision, and dental insurance to help you with those coughs or cavities (too many waffles)...
• Paid Time Off. We believe in the power of rest so take the time you need to recharge.
• Employee Discount to use on whatever you like (with a few exceptions) and product discounts for friends and family!
• Dreaming of your next degree? After one year of service, we’ll help make that dream a little easier with tuition reimbursement.
• … and more!