Manager, Growth Marketing Canada

Responsibilities

• Lead the roadmap, strategy, and execution for the Meta, Pinterest, TikTok, Influencer/Affiliates and App Install marketing channels, including campaign operations, bidding strategies, measurement frameworks, and creative strategy.
• Develop and scale the creative strategy for Influencer across networks (LTK, ShopMy) and our in-house creator program. You will develop briefs that support commercial and localized CA priorities, building a community and ensuring a sustainable revenue stream for the business.
• Manage and develop a team of marketing analysts and associates, setting strategic direction, coaching for growth, and ensuring operational excellence.
• Closely monitor campaign performance daily, identify and root cause problems, solve abnormalities, and react to deviations from plan quickly and strategically.
• Lead relationships with our partners at Meta, Pinterest, TikTok and CreatorIQ ensuring best-in-class execution, transparency, and continuous innovation.
• Collaborate closely with marketing data science to design and implement measurement frameworks (e.g., brand lift and incrementality testing), and deliver reporting that connects media investment to business outcomes.

Requirements

• Bachelor's degree in Marketing, Business Analytics, or related fields.
• 4+ years’ experience in digital media strategy, planning or buying.
• Excellent analytical skills with experience using data analytics tools like SQL, with an aptitude for a variety of AI tools to enhance channel management and reporting through automated workflows (e.g., Cursor, N8N).
• Experience managing large media budgets with accountability for business outcomes.
• Experience developing roadmaps and informing marketing strategies.
• Highly organized with the ability to manage multiple projects simultaneously.
• Strong verbal and written communication skills, with an ability to tailor channel performance updates to the appropriate audience (senior stakeholders, peers, analysts, etc.)
• Demonstrated experience effectively working with and influencing cross-functional stakeholders
• Ability to independently scope ambiguous problems and execute on solutions

Benefits

• Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
• No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
• Global Traveler Health Insurance through GeoBlue.
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
• 401(k) matching with immediate vesting.
• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
• Tuition Reimbursement.
• Wayfair Employee Discount.
• Gym/Fitness Discounts (Wellhub and varying regional memberships).