Senior Growth Marketing Manager, Consumer

Responsibilities

• Lead consumer engagement and growth strategy to inspire ongoing engagement with existing users across Services and RFN, while building awareness and consideration of Yelp as the go-to destination for home and local services.
• Own the campaign calendar across owned channels (i.e., email, push, in-product) for Services and RFN, including seasonal, thematic and always-on programs, and experiment with new messaging, creative and targeting to drive engagement and conversion.
• Drive Services awareness through paid and organic social , partnering with the Social and Paid Media teams to develop channel-native content and campaigns across platforms such as Instagram, TikTok, YouTube, Facebook, Pinterest and Reddit, and evaluate new upper-funnel channels as opportunities emerge.
• Serve as a creative leader for consumer growth campaigns , setting the creative vision and partnering with in-house design and production teams to build thumb-stopping creative and reusable creative systems the broader team can scale.
• Move quickly on cultural moments by tracking emerging trends and platform-native formats, and turning them into timely, on-brand campaigns that drive user engagement.
• Turn Yelp's user-generated content into marketing , using reviews, photos, videos and community voices to build authentic, trust-driving creative across channels.
• Partner with Product and Product Marketing to bring new product launches, brand positioning and personalized discovery experiences to life.
• Lead the development, execution, measurement and optimization of growth experiments using A/B testing, creative testing, segmentation and analytics.
• Use AI tools and emerging technologies to enhance consumer insights, accelerate creative development, improve marketing workflows and boost campaign effectiveness.

Requirements

• 7-10 years of experience in growth or lifecycle marketing with a focus on driving engagement among existing users, plus experience driving awareness and consideration.
• Proven experience building and scaling growth campaigns across owned channels (i.e., email, push, in-product placements) that drive measurable business impact.
• Hands-on experience with marketing platforms (i.e., Braze) for campaign execution and audience segmentation.
• Hands-on experience with paid and organic social marketing, including channel-native content strategy, creator or UGC-driven creative and platform best practices.
• A strong creative eye and demonstrated experience leading creative development from brief to launch, with a portfolio of campaigns that broke through.
• Deep understanding of internet culture, social trends and consumer behavior, with the ability to act quickly on cultural moments while protecting brand trust.
• Experience integrating user-generated content and community voices into marketing campaigns.
• Strong analytical skills, including measuring the business impact of engagement and upper-funnel marketing, analyzing performance across a portfolio of campaigns and turning insights into continuous optimization.
• Excellent organizational, project management, cross-functional collaboration and prioritization skills, with the ability to work independently in a fast-paced, changing environment.
• Strong communication and storytelling skills, with the ability to summarize complex concepts for an executive audience.

Preferred

• Ability to self-generate high-quality creative (i.e., using design or AI tools) without relying on Creative teams for every asset.
• Hands-on experience applying AI solutions in growth marketing workflows.
• Experience in a two-sided marketplace, consumer tech or local services category.

Benefits

• What you\'ll get: - Effective your first day: Full medical, vision, and dental - 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday - Up to 14 weeks of parental leave - Monthly wellness subsidy - Work from home reimbursement - Flexible spending account - 401(k) retirement savings plan - Employee stock purchase plan