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Sweet Growth Spaces Insights & Analytics Manager
Mondelēz International
East Hanover, NJ (On-site)
$109K/yr - $150K/yrIn-houseFull-timeMid level3+ years exp.
2 days ago
Manager Growth Analytics
New York City, NY (On-site)
$85K/yr – $100K/yrManagerFull time
Posted 20 hrs ago
Job Summary
Owns and drives the end-to-end measurement roadmap and analytics program, delivering insights and optimization recommendations across multiple projects and clients.
- Leads measurement agenda, roadmap, and milestones
- Synthesizes insights from studies to inform optimization
- Manages multiple projects, timelines, and vendor deliveries
Job Description
Responsibilities
- Play a key role in developing annual learning agenda, measurement plan and roadmap based on the brand’s goals and objectives
- Implementing and delivering milestones identified within the measurement roadmap
- Assimilating insights from multiple measurement studies to create holistic performance view and optimization recommendations
- Identify measurement and optimization opportunities based on evolving client needs
- Staying updated and consulting on new measurement methodologies, technologies and platforms with clients
- Managing multiple projects and timelines
- Managing Vendor timelines and project delivery
- Conduct advanced analyses on digital datasets to derive actionable insights
- Generating insights, making optimization recommendations to fuel business reviews
- Building and presenting clear, story-driven presentations of measurement results
Requirements
- Knowledge and Experience working with broad range of measurement techniques such as MTA, MMM, Brand lift studies, experimentation, etc.
- Experience using SQL, Python and R is preferred
- Intermediate+ level knowledge of TV/ CTV/ OTT ecosystems
- Strong communication and project management skills
Preferred
- Experience with major digital analytics and data management platforms (e.g., Google Analytics, Adobe Analytics, Salesforce).
- Familiarity with ad tech ecosystem, media planning, and data visualization tools
- Firm grasp of media metrics in both digital and traditional: Media (impression, GRP, CPV), and Measurement analytics.
- Experience with industry tools: Syndicated Sales (Nielsen/IRI Polk, JD Power), Media Consumption (Nielsen, Arbitron, Comscore), Paid Media Monitoring (Kantar, AdViews), Social Media Monitoring (NetBase, Sysomos), 1st Party (CRM), Digital Ad Server (DCM, Sizmek) & Site Served, Website Analytics (Omniture Site Catalyst or Google 360)
- Familiarity with experimentation and digital maturity concepts
Interpublic Group (IPG)
3.7 Glassdoor
Interpublic has been acquired by Omnicom, the world's leading marketing and sales company. To learn more, visit Omnicom's page.
Founded in 1902
New York, New York, USA
2.4K employees (159 in marketing)
1% recommend to a friend
1% CEO approval
Salaries
Posted range
$85K/yr – $100K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
159 (7% of company)
Median Tenure
5.6 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
174K
Traffic Source Mix
Search
4.3%
Direct
80.2%
Referral
9%
Social
3%
Paid
0.7%
Headcount Trend
Current headcount: ~2.4K
News about Interpublic Group (IPG)
Links
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