Responsibilities

• Lead On-Platform Marketplace Performance Marketing Team who optimize campaigns across Amazon Ads, Walmart Connect, and social commerce platforms, ensuring profitability (ACOS/TACoS) and market share growth.
• Own Advanced Attribution & Measurement: Develop and implement sophisticated attribution frameworks, including multi-touch and incrementality models, to accurately measure branded search impact and cross-channel performance. Build MMM (Marketing Mix Modeling) capabilities to inform spend allocation, following signals of increasing brand searches to revenue
• Drive Customer Economics Analysis: Monitor and optimize CAC:LTV ratios, MER, and incremental lift across all channels. Use predictive modeling and statistical analysis to forecast performance and guide budget decisions.
• Expand into Emerging Channels: Test and scale new media opportunities (CTV, Streaming Video, Linear TV) to diversify reach and improve omni-channel efficiency.
• Leverage Data for Creative Optimization: Translate consumer insights and performance data into actionable creative strategies. Partner with content teams to design assets that maximize ROAS and conversion.
• Integrate Campaigns Across Teams: Collaborate with Brand, Product, and Merch Planning to align messaging, product launches, and paid media strategies for cohesive execution.
• Stakeholder Reporting & Communication: Deliver weekly performance dashboards and growth insights to leadership, highlighting attribution results, branded search contribution, and efficiency metrics.

Requirements

• Experience: 3-5+ years in performance marketing or data analytics with experience in analyzing high-budget, complex structured campaigns ($5M+), across a complex catalog and channels.
• Analytical Expertise: Advanced proficiency in data analytics, attribution modeling, and statistical methods (regression, hypothesis testing). Experience with MMM and incrementality testing required.
• Platform Mastery: Amazon Ads, Walmart Connect, Meta, Google Ads, TikTok Ads, Trade Desk, MNTN, Google Analytics.
• Tools & Tech: SQL, Excel, BI tools; familiarity with Python/R for marketing analytics is a plus.
• Creative Insight: Strong understanding of creative optimization and testing frameworks.
• Innovation: Experience leveraging AI for creative scaling and campaign automation.
• Certifications: Amazon Ads, Google, Meta, TikTok preferred.

Preferred

• Familiarity with Python/R for marketing analytics (preferred).
• Amazon Ads, Google, Meta, TikTok certifications (preferred).
• Experience leveraging AI for creative scaling and campaign automation (preferred).

Benefits

• Health Coverage : Comprehensive medical, dental, and vision plans, including a free medical option.
• 401(k) with Company Match : Supporting your long-term financial wellness.
• Paid Time Off : Generous PTO, holidays, and “Birthday Your Way” – take a day off during your birthday month.
• Parental Leave : Paid time off for new parents.
• Wellness Support : Mental health resources, free gym in our Norwalk office, and Employee Assistance Programs.
• Hybrid schedule with three in-office days (Monday–Wednesday) and flexibility for remote work.
• Remote Flex Weeks : Two fully remote weeks per year—one in July and the second is the week between Christmas and New Year.
• Learning & Development : Professional development encouraged and opportunities provided annually.
• Lifestyle Benefits : Commuter assistance, pet-friendly office, and wellness programs.
• Culture Perks : Free snacks, coffee, and team events to keep our community strong.