Responsibilities

• GTM Strategy & Storytelling: Translate product, pricing, and market insights into clear go-to-market narratives and positioning for initiatives.
• Develop standardized go-to-market narrative decks and planning materials to support consistent communication across the organization.
• Synthesize market, customer, and performance insights into clear observations that help inform go-to-market planning.
• Cross-Functional Alignment: Serve as a connector between Offer Strategy, Product, Marketing, Sales, Care, and Readiness teams to support alignment around initiatives.
• Help ensure stakeholders understand the strategy, value proposition, and market context behind go-to-market initiatives.
• Support cross-functional planning conversations as teams prepare for rollout.
• Market Insights & Strategic Guidance: Evaluate performance data, customer trends, and competitive insights to identify opportunities and potential risks.
• Translate insights into observations that can help inform program design, messaging, and market strategy.
• Support development of targeted market plays including competitive response initiatives and new infrastructure launches.
• Launch Readiness & Organizational Enablement: Develop go-to-market communication materials including rollout narratives, executive summaries, and field-facing messaging.
• Help define success metrics and review early performance signals to support ongoing learning and refinement.
• Leadership & Influence: Serve as a people leader within the GTM function, directly managing and developing members of the team while providing day-to-day guidance, coaching, and direction across go-to-market planning activities.
• Act as a collaborative GTM partner across the organization, helping stakeholders align around key initiatives and priorities.
• Identify opportunities to improve go-to-market communication frameworks, planning processes, and cross-functional alignment.
• Explore emerging tools, including AI and automation, that may help improve insight development and planning workflows.

Requirements

• 6–8+ years of experience in go-to-market strategy, marketing strategy, product marketing, or business strategy.
• Strong analytical thinking with the ability to translate data and insights into clear observations and recommendations.
• Excellent storytelling and presentation skills with the ability to turn complex information into clear narratives for executive and cross-functional audiences.
• Experience working in matrixed organizations across Product, Marketing, Sales, and Operations.
• Strong stakeholder management skills and the ability to support cross-functional initiatives.
• Strong PowerPoint and general analytical skills with the ability to develop clear, executive-ready materials.
• Curiosity and openness toward leveraging emerging technologies, including AI tools, to enhance analysis and support go-to-market planning.
• Prior experience managing or developing team members preferred.

Preferred

• Experience in telecom, technology, or subscription-based businesses preferred.
• Prior experience managing or developing team members preferred.