Responsibilities

• Supports the execution of global IT channel enablement program frameworks, including planning activities, program guidance for deployment, stakeholder alignment, and continuous improvement initiatives.
• Partners with Strategic Alliances, regional marketing and sales teams to support launch readiness, program adoption, best practice sharing, and the adaptation of global initiatives to regional market needs and opportunities.
• Coordinates the development, distribution, and ongoing maintenance of partner-facing assets, communications, enablement resources, toolkits, and portal content to support regional teams with partner engagement.
• Analyzes partner engagement, activation, training participation, and enablement performance across regions; collaborates with stakeholders to identify insights, share learnings, and recommend opportunities to enhance program effectiveness.
• Collaborates with Global Marketing, Product Management, Sales Enablement, Shared Services and Regional Sales and Marketing teams to align priorities, support cross-functional initiatives, and facilitate effective stakeholder communication.
• Supports annual and quarterly planning activities, including program reporting, project tracking, and cross-functional coordination.
• Ensures the faithful execution of the Shure Brand Guidelines in all communication materials.
• Involved in internal Global Marketing organization activities as assigned.

Requirements

• Bachelor’s degree in marketing, Business, or related fields
• Minimum 7 years of experience in B2B marketing, focused on channel marketing
• Proven track record of developing and executing global marketing plans, programs and campaigns in IT or enterprise collaboration markets.
• Experience working with or within a two-tier distribution model.
• Strong familiarity with Audio/Visual and Information Technology (AV/IT) convergence and collaboration technologies.
• Demonstrated experience building co-marketing content and enablement assets for distributors and resellers.
• Proficiency with Customer Relationship Management (CRM), Partner Relationship Management (PRM), and marketing automation platforms.
• Excellent written and verbal communication skills with strong cross-functional project management capabilities.
• Applicants for this position must be currently authorized to work in the United States on a full-time basis. Shure will not sponsor applicants for this position for work visas.