Responsibilities

• Partnering with leadership to develop and manage annual marketing plans including establishing focus areas, goals, KPIs and budgets
• Developing and executing targeted marketing plans that resonate with specific audiences in close partnership with senior leaders and IPG business lines
• Supporting our investment teams to increase visibility of our capabilities and create opportunities to connect with Sponsor Finance clients
• Ensuring marketing program KPIs align with business objectives
• Delivering Gold Standard results and client service for partners in IPG and Firm business leaders
• Supporting the development and implementation of product capability messaging and content for investor events, speaking engagements and campaigns, ensuring communications are brand-aligned, accurate and engaging to the investor audience
• Cultivating a strong understanding of the private credit market and the Firm’s clients and investment products
• Developing and maintaining core messaging utilized within web, email and written content supporting channel priorities or deliverables
• Providing quantitative and qualitative reporting on program progress and effectiveness to the Head of Marketing and IPG business partners, recommending pivots to approach as informed by data-driven insights
• Staying current on industry best practices, market dynamics and the competitive landscape in private credit

Requirements

• Bachelor’s degree or equivalent education required
• 10+ years of experience managing cross-channel investor marketing programs at a financial institution or asset manager
• Experience marketing alternative strategies to investors (ideally private equity or credit)
• Understanding of private asset fundraising and brand building functions and ability to develop investor marketing programs tied to business goals and KPIs
• Adept at understanding various investment approaches and working with stakeholders to create a differentiated narrative
• Experience managing product marketing and global marketing programs is a plus
• Strong project management skills and ability to manage multiple projects and deadlines in a fast-paced environment
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Demonstrated ability to work well as part of a team in collaboration with multiple business partners including senior salespeople

Preferred

• Experience managing product marketing and global marketing programs is a plus
• Familiarity with CMS systems (e.g., Seismic) is a plus
• Demonstrated ability to effectively leverage AI tools in day-to-day work, with strong critical thinking to assess accuracy, limitations and appropriate use of AI generated outputs