Sr. Market Information Manager - Marketing Channel Execution

Plano, TX (On-site)

$109K/yr – $154K/yrSenior LevelFull time

Posted 14 hrs ago

Job Summary

Own the end-to-end delivery of targeted customer offers campaigns, translating requirements into real-time display logic and ensuring on-time execution and quality through UAT and production monitoring.

  • Lead planning and execution across channels to drive cross-channel eligibility and platform enablement.
  • Coordinate with technology, marketing, and business teams to meet SLAs and deploy updates with controlled risk.
  • Translate business experiences into technical requirements and oversee production readiness and monitoring.

Job Description

Responsibilities

  • The insights provided are generated by AI and may contain inaccuracies. Please independently verify any critical information before relying on it.
  • Job Description: This job is responsible for the delivery of tactical plans to achieve goals through advanced coding and/or metadata management, providing support and technical leadership for platforms and operations.
  • Managing execution of marketing campaigns across Offers Management/Insight Engine channels and subchannels in Online Banking, Mobile Erica, Financial & Contact Centers

Requirements

  • Develop implementation plans for targeted customer offers & referrals managed via Insight Engine
  • Translate the intended customer & associate experience into technical requirements for real-time offer display
  • Manage strict execution timelines & SLAs for implement plans, test script preparation, test data requests, etc. to ensure on time and error free campaign deployments
  • Reduce risk of defects by performing User Acceptance Testing & Production Certification, along with ongoing monitoring of production environment
  • Manage projects in partnership with technology, line of business, and other marketing teams to assess and implement channel and product expansion
  • Knowledge of OM/IE, real-time rules, file functionality, front-end applications (Lead Gen, Interact, Sales & Service App, Synergy/RDUI, etc. and back-end system capabilities
  • Ability to work across teams to coordinate with clear communication and influence
  • Ability to learn and navigate new user interfaces
  • Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

Benefits

  • This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.
ALPFA Baltimore Chapter logo

ALPFA Baltimore Chapter

ALPFA (Association of Latino Professionals For America) is the longest standing Latino organization with 100,000+ members – a number we plan to grow aggressively within the next few years.

Founded in 2017
Baltimore, Maryland, USA
6 employees

Salaries

Posted range

$109K/yr – $154K/yr

Taken straight from the job posting.

See all ALPFA Baltimore Chapter salaries

Marketing Team

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Referral
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Current headcount: ~6
ALPFA Baltimore Chapter logo

Sr. Market Information Manager - Marketing Channel Execution

ALPFA Baltimore Chapter · Plano, TX · On-site