Responsibilities

• Partner with Product and Sales teams to create strategic campaign plans, establish business goals, and define key performance metrics.
• Lead staff in the design, build, and implementation of multiple complex and concurrent campaigns.
• Review addressable market to define target audiences and create programs that drive engagement relevant to the audience.
• Track and evaluate program effectiveness using qualitative and quantitative methods.
• Maintain and improve end-to-end campaign processes, from strategy and creative execution through optimization and troubleshooting.
• Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence.
• Serve as internal escalation point for campaign related issues.

Requirements

• Bachelor’s degree in marketing, business, communications or equivalent experience
• Eight years of marketing communications, digital marketing, or project management experience
• Three years of marketing experience in financial services or a related industry
• Thorough understanding of traditional and digital platforms
• Experience managing projects/processes
• Broad experience developing and executing digital campaigns and complex projects
• Technical acumen to design campaigns that optimize the use of marketing platforms
• Analytical and decision-making skills to identify and prioritize critical issues
• Creative thinker
• Excellent communication and relationship building skills

Preferred

• Team lead/supervisory experience
• Intermediary or institutional experience
• Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce CRM, Workfront, Tableau
• Experience in change management
• FINRA registered
• Experience with annuity product function and target audiences