Responsibilities

• Develop copy across product launches, packaging, campaigns, digital, social, e-commerce, retailer materials and other global brand touchpoints.
• Partner directly with the Vice President, Creative Director to establish and evolve the Too Faced tone of voice across consumer-facing communication.
• Develop product names, shade names, collection names, campaign lines, headlines, taglines and other brand language.
• Write compelling packaging copy that brings product stories, benefits and brand personality to life clearly and memorably.
• Develop campaign messaging and copy concepts that work in partnership with the overarching creative idea and visual direction.
• Translate product positioning, claims and marketing strategy into concise, engaging and consumer-friendly language.
• Create copy for global brand decks, launch presentations, retailer sell-in materials and other key storytelling tools.
• Adapt global messaging across digital, social, e-commerce and retailer environments while maintaining a consistent brand voice.
• Understand the language, behaviors and creative conventions of key social platforms and write copy that feels native to each channel.
• Partner closely with the Director, 360 Creative, Director, Design, Senior Art Director, Visual Merchandising, Marketing, Product Development, Social, E-commerce and Regional teams.

Requirements

• Minimum of 5-7 years of copywriting or brand writing experience, preferably within beauty, fashion, lifestyle, entertainment or other consumer-facing brands.
• BA or BFA in Advertising, Communications, English, Journalism, Creative Writing or related field.
• Exceptional conceptual and writing ability with demonstrated experience developing distinctive brand voice and consumer-facing storytelling.
• Strong portfolio demonstrating product naming, packaging copy, campaign concepts, digital and social copy, and broader brand storytelling.
• Ability to write with wit, personality and cultural relevance while communicating product benefits clearly and accurately.
• Demonstrated experience writing across a wide range of formats, from short-form headlines and social copy to product stories, presentations and longer-form brand language.
• Strong understanding of beauty consumers, product storytelling and the role language plays across packaging, campaign, retail and digital experiences.
• Strong knowledge of major social platforms and an understanding of platform-specific language, trends and consumer behavior.
• Ability to take creative direction, generate multiple strong creative routes and refine language quickly in a fast-paced environment.
• Excellent editing, proofreading and attention to detail.

Benefits

• In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.
• In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.