Manager, Global Brand Marketing

Responsibilities

• Support the development and presentation of the global marketing strategy for the Gearbox Software franchise group, including audience definition, product positioning, messaging, and content strategy.
• Assist in building global go-to-market plans, coordinating with cross-functional teams to align creative direction and campaign cadence with studio milestones and publishing priorities.
• Collaborate with game development leads to ensure marketing reflects the franchise’s creative vision while supporting commercial objectives.
• Contribute to annual business planning and campaign retrospectives, helping identify opportunities for growth and creative innovation.
• Drive end-to-end campaign execution, collaborating with PR, Social, Community, Influencer, Paid Media, Partnerships, Web, and other teams to deliver fully integrated global campaigns.
• Partner with regional marketing leads to ensure alignment with brand strategy and creative vision while adapting campaigns for cultural and market relevance.
• Manage campaign timelines, creative briefs, approvals, and agency coordination to ensure assets are delivered on time, on brand, and within budget.
• Leverage audience research, market insights, and player telemetry to inform campaign strategy and creative execution.
• Establish KPIs and performance benchmarks, analyze campaign results, develop campaign reports, and apply learnings to optimize future marketing efforts.
• Manage budget trackers, PO processing, and expense tracking, ensuring accuracy, timely reporting, and effective resource allocation.

Requirements

• Bachelor’s Degree.
• Minimum of 3-5 years of marketing or product management experience in gaming or entertainment.
• Obsessed with understanding and serving the player.
• Highly organized, with the ability to manage a busy campaign schedule while helping structure and align key partners.
• Proven experience contributing to the planning and execution of creative marketing programs for major entertainment or gaming brands.
• A true team player who loves collaborating to generate creative ideas and solutions.
• Comfortable in a fast-paced environment where teams must act, adapt, and learn quickly.
• Excellent verbal and written communication skills, with the ability to influence and build strong relationships across departments and geographies.
• A proactive project owner, critical thinker, and problem solver who champions clear goals and drives the team to deliver cohesive, timely results.

Preferred

• For this role, a strong interest in history and aptitude for evaluating historical authenticity would be welcome.

Benefits

• Details of participation in compensation and benefit plans (if applicable) will be provided if an employee receives an offer of employment.
• The total compensation package may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits.