Responsibilities

• Lead state-level marketing strategy, annual planning, and activation across designated markets to support sales and distributor partners.
• Translate national programs and priority periods clearly at the market level, ensuring execution focus is aligned with Sales Leads and Distributor teams.
• Develop and oversee execution plans and playbooks aligned to brand guidelines, optimizing for local needs, including regional chains.
• Capture, synthesize, and communicate market insights through feedback loop to support annual brand planning and master program briefing processes.
• Support large-scale brand events, sponsorships, and activations to deliver brand visibility and ROI.
• Own Corporate Partnership execution within assigned markets leveraging assets to drive programming in-stadium and within the on and off premise. Partner with local team on recaps to drive continuous improvement.
• Lead agency briefing for local market activities including sampling programs, event execution and large scale activations
• Lead market-level A&P budget development in partnership with key stakeholders, ensuring alignment with corporate and brand strategies.
• Own A&P management, tracking, reconciliation for assigned markets ensuring plan is delivered on budget.
• Optimize investment across states based on market dynamics while balancing national priorities.

Requirements

• Bachelor's degree required
• 5–10 years of relevant marketing experience, ideally within beverage alcohol, trade/retail management, or brand roles.
• Demonstrated experience developing local activation strategies and driving commercial planning.
• Proficiency in Microsoft Outlook and Office applications.
• Ability to travel up to 25%.